"Fly me to the moon" DJI Mid-Autumn Festival 2022

海上生明月，天涯共此時。古人只能以遙望月光來寄託情感，而今在科技的推動下月球亦可近在眼前。把想象升為現象，從賞月到登月，讓我們攜手並進，突破疆界，一同探尋科技之美。

In ancient time, people often expressed their emotions by looking at the moonlight from afar. Nowadays, with the advancement of technology, the moon can be close at hand. Let us turn imagination into reality, break through the boundaries, and explore the art of technology together.

Inspiration & Theme | 靈感和主題

DJI 2022中秋禮盒主題為「與君登明月 Fly me to the moon」，我們準備了一套登月行囊，帶著DJIER一同到⽉球野餐!

The theme for the DJI 2022 Mid-Autumn Festival gift box is Fly Me to the Moon. We have prepared a set of packages for you to take DJIER and fly to the moon for a picnic!

Aboard luggage | 登月行囊

無人機積木 / MavicPro Brick

像素马克杯 / Pixel Mug

月餅 / Mooncake

飞碟咖啡 / UFO Coffee

Surprise Scene | 主視覺彩蛋

概念源於旅行者金唱片（Voyager Golden Records），是一張於1977年隨兩艘航海家探測器發射到太空的唱片。我們將地球與月球的相關信息以二進制圖形形式放在蓋板上，防止DJIER在太空中迷失了方向。

This idea originates from the Voyager Golden Records, a record put in the two Voyager space probes launched in 1977. We include the information relating to the moon and the earth on the cover plate in binary graphic forms, in order to prevent DJIER from drifting off course in space.

特殊紋理的透明蓋板，開箱前覆蓋在月球表面呈現馬賽克效果，開箱取走蓋板看見清晰的月球照片，呼應內容物積木同時象徵從地球到月球；由遠到近；觀看月球模糊到清晰的過程。

On the transparent cover plate are the unique patterns. Before opening the box, you can see the mosaic on the moon surface. When you remove the cover plate, you can see a clear picture of the moon, which also represents the journey from the earth to the moon at the same time. Besides, you will see the moon changing from vague to clear if you move the picture towards you.

MavicPro Brick | 無人機積木

MAVIC PRO是全球第一款折疊無人機，同時入選2016年《時代週刊》年度25大創新之一。我們把Mavic Pro做成可玩性更高的積木模型，乘著大家的夢想一起「Fly to the moon」。

MAVIC PRO is the first foldable drone in the world. In 2016, it was listed as one of the 25 major innovations by Time magazine. We turn Mavic Pro into a more playable set of building blocks for you Fly to the Moon along with your dreams.

Pixel Mug | 像素马克杯

外觀概念源於積木的像素風格，杯子外觀選用白陶土素燒，呈現月亮潔白自然的質感。拿出馬克杯到月球野餐，放鬆一下。

The appearance is inspired by the pixel styles of building blocks. As for the cup, its appearance resembles the white pottery clay, thus representing the pure and natural texture of the moon. You can take the mug and have a picnic on the moon for relaxing.

Space Stickers | 像素貼紙

將產品像素畫做成防水貼紙，可以裝飾你的太空行囊，貼紙包裝靈感來自太空食品的銀色鋁箔袋。

The pixels of the product are printed on the waterproof stickers to decorate your space luggage. The stickers’ package is inspired by the silver aluminum foil bag for space food.